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Sunday, 3 May 2015

Unilever Unveils the New Look of Closeup Toothpaste

Unilever Nigeria PLC, a leading consumer goods company, recently re-launched the Closeup Toothpaste brand across the three variants; Deep Action Red Hot, Naija Herbal Gel and Herbal Paste. This relaunch was kicked off on Tuesday, April 21st at Protea Hotel, Ikeja GRA, Lagos.

The Closeup Toothpaste brand now wears a new logo in new attractive packs. The Closeup brand is well poised to cater to the oral care of Nigerians with a formulation that contains micro-shine crystals to clean the deep corners of the mouth and active zinc mouth wash that kills 99.9% of germs to give a longer lasting fresh breath for 12 hours non-stop.




Speaking at the launch event, Brand Building Director, Oral and Personal Care, Unilever Nigeria, David Okeme stated that Unilever is also excited to introduceDavido, a multiplatinum selling artiste as the official Brand Ambassador for Closeup. This geared towards engaging our core target the Nigerian youth.
The Category Manager, Oral care Unilever Nigeria, BunmiAdeniba, explained that the re-launch of Closeup toothpaste was done on the background of the new campaign tagged “ 12hours of Fresh Breath” a reflection of the brand’s commitment to giving  everyday Nigerians  a brilliant,  healthy  white smile and a 12 hours fresh breath regardless of the status.

Closeup Toothpaste as the Number 1 Toothpaste in Nigeria, is synonymous with bringing people closer together by giving the true confidence to get close with fresh breath. This we have recently demonstrated via a global campaign, Cupid games, that brought together about 4 million young people in an online platform. As we unfold plans working with the brand ambassador Davido, we continue to lead the conversation about closeness and freshness in the Nigerian market.



24 comments:

  1. I didn't get an invite like i did last year. ...not fair!!!!

    ReplyDelete
    Replies
    1. O.B.O keep raking in the money. Linda take note!

      Delete
    2. My family brand any day any time. Thumbs up to them, and more power to their elbows.

      Delete
  2. That is ok..so far the price is not increased and the quantity is nt reduced..
    I'v bn using closeup for more than 15years
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    .
    .
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    Signed,
    DeoGratias

    ReplyDelete
  3. That is ok..so far the price is not increased and the quantity is nt reduced..
    I'v bn using closeup for more than 15years
    .
    .
    .
    .
    .
    .
    Signed,
    DeoGratias

    ReplyDelete
  4. That is ok..so far the price is not increased and the quantity is nt reduced..
    I'v bn using closeup for more than 15years
    .
    .
    .
    .
    .
    .
    Signed,
    DeoGratias

    ReplyDelete
  5. That is ok..so far the price is not increased and the quantity is nt reduced..
    I'v bn using closeup for more than 15years
    .
    .
    .
    .
    .
    .
    Signed,
    DeoGratias

    ReplyDelete
  6. Davido's flashing his close up smile.

    ReplyDelete
  7. I just love Davido

    ReplyDelete
  8. the brand has been around for time!

    ReplyDelete
  9. D active zinc mouthwash is a great addition i.e twice brushing equals 24 hrs complete care.
    Hope say e no go too cost sha

    ReplyDelete
  10. Owo ni koko. it's your time bro. Keep collecting the money.nice initiative #unilever

    ReplyDelete
  11. How does the new look improve the whiteness and quality of my teeth???
    Pouring an old wine into a brand new container doesn't change anything!!

    ReplyDelete
  12. Congrats Davido....more money is d plan# hw I like close up toothpaste.

    ReplyDelete
  13. Will it make my teeth whiter

    ReplyDelete
  14. That is nice, Close up is the best

    ReplyDelete
  15. That is nice, Close up is the best

    ReplyDelete

Disclaimer: Opinions expressed in comments are those of the comment writers alone and does not reflect or represent the views of Linda Ikeji.

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