Durex #50gamestoplay video shows why reality is better than fiction

Less sex than ever: New research commissioned by Durex reveals that 65% of people prefer reality to the lure of fiction, yet that hasn’t stopped a decline in how often people are having sex. In fact, the last study, published in 2014, by the British National Surveys of Sexual Attitudes and Lifestyles (Natsal) shows that the average number of times people have sex each month had dropped from five to three. 

 

 Could books be playing a part in this alarming trend? The Durex poll uncovers that, on any given day, people are twice as likely to read a book in bed as they are to have sex.

REALITY vs FICTION

With adult fiction now firmly in the mainstream, there is a perception that we’ve all been transformed into sexual adventurers. However, not only are people having less sex than ever, it seems we’re seriously lacking inspiration when it comes to trying new things. Over one third of people said that it’s been more than a year since they tried something new in the bedroom.

PLAYING GAMES

So what will it take to encourage more people to ditch fiction and get real? Durex believes the answer lies in providing people with a little inspiration. To support the new video, they have launched the #50GamesToPlay Guide, a bespoke handbook of sex tips, games and inspiration to help couples put some fun back into the bedroom.

The sexy video shows what can happen when couples stop reading about great sex and experience the excitement to be found in real-life connections

The full #50GamesToPlay Guide can be viewed at http://50gamestoplay.durex.com/