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Sunday, 9 November 2014

Belgian chocolate brand Isis forced to change its name because of terror group

Belgian chocolate brand 'ISIS’ has announced it will be rebranding itself as ‘Libeert’ due to sharp fall in sales brought on by its name association with the Islamist terror group, Islamic State of Iraq and the Levant (ISIS).

The company which was founded as ‘Italo Suisse’ in 1923, changed name to ISIS in 2013 because the chocolatier was no longer associated with either Italy or Switzerland. Now, they have to change their name again for a name association that is unquestionably much worse, with the rise of the terror group causing sales to drop. The company is not the first organization to have re-branded themselves because of the terror group.
at 11/09/2014 09:11:00 am

29 comments:

  1. Soul9 November 2014 at 09:13

    Na wah ooo. I can imagine how much it must have cost them to share a name with terrorists. Hmmmm

    ReplyDelete
  2. Dave Mide9 November 2014 at 09:14

    awon eni eleni! who go blame them

    ReplyDelete
  3. @MEETD®EALEVANS™9 November 2014 at 09:14

    Seen

    ReplyDelete
  4. Olusoji9 November 2014 at 09:15

    Before nko, who no go change teir brand name sharperly

    ReplyDelete
  5. Anonymous9 November 2014 at 09:27

    Wow! That's sad. But it's necessary hope it won't affect its sales

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    ReplyDelete
  6. Unknown9 November 2014 at 09:28

    a.k.a EDWIN CHINEDU AZUBUKO said...
    .
    "ISIS" is gud they change the name bcos by that name i will be thinking there is bomb in that chocolate....
    .
    .
    ***CURRENTLY IN JUPITER***

    ReplyDelete
    Replies
    1. Anonymous9 November 2014 at 13:51

      Ur stupidity knows no bounds.

      Delete
  7. oilandgasdissertation9 November 2014 at 09:39

    sad

    ReplyDelete
  8. Anonymous9 November 2014 at 09:55

    It's better,if I saw a chocolate named Isis or islam or Allah too,i will never buy,dont wanna be a terrorist or reason wrong!

    ReplyDelete
    Replies
    1. Anonymous9 November 2014 at 13:57

      I'm a christian but truth be told, u must have been dropped on ur head as a child a good number of times! If u have nothing reasonable to say, it's not a sin to shut the hell up! Not every moronic though in ur pathetic & twisted mind must be expressed.

      Delete
  9. Unknown9 November 2014 at 09:58

    Better.
    ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥ 

    ReplyDelete
  10. Okoro9 November 2014 at 10:00

    Very considerate.

    ReplyDelete
  11. MY TURN9 November 2014 at 10:11

    One of my best choclate brands

    ReplyDelete
  12. Unknown9 November 2014 at 10:20

    Rebranding is welcome
    They can't afford to run lost

    BORN TO SHINE!!!!

    ReplyDelete
  13. Anonymous9 November 2014 at 10:31

    Totally agree

    ReplyDelete
  14. Anonymous9 November 2014 at 10:39

    Why isn't ISIS named ISIL if that's what the initials stand for?

    ReplyDelete
  15. snowflix9 November 2014 at 10:45

    Nice idea #onelovefromSnow#

    ReplyDelete
  16. KWEEN9 November 2014 at 10:54

    I pray it restores their market. See what those heathens are Causing.

    ReplyDelete
  17. Anonymous9 November 2014 at 11:04

    Nice development..

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  18. Subomi9 November 2014 at 11:23

    ISIS was around in 2013, what were they thinking

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  19. Neks9 November 2014 at 11:52

    LOL, very necessary. I wouldn't eat a chocolate with such a nameright now.

    ReplyDelete
  20. Unknown9 November 2014 at 11:54

    I thought as much,how can they be bearing thesame name with terrorists.
    Faceoflib

    ReplyDelete
  21. jommie babe9 November 2014 at 12:35

    That's a good step on the right direction for such a reputable company since they have nothing to do with terrorism and can never be associated with such.

    ReplyDelete
  22. Anonymous9 November 2014 at 13:38

    there is this company too jus after Unilag Junction b4 the traffic light..with der signage on first fllor.. ISIS. i was like 'wow' when i saw it.. i bet the coy will change der name soon..they should av even done so!

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  23. ary9 November 2014 at 13:51

    Imagine that!

    ReplyDelete
  24. Greene9 November 2014 at 15:55

    I saw a building in Ilupeju wt a signpost 'ISIS Temple' I think its around Ilupeju byepass. Hmmm fear catch me ooo

    ReplyDelete
  25. Anonymous9 November 2014 at 16:55

    It's better they change the name, so the sales won't drop too low. Visit miimis.blogspot.com for makeup tips

    ReplyDelete
  26. APPLE9 November 2014 at 20:51

    Their problem.

    ReplyDelete

Disclaimer: Opinions expressed in comments are those of the comment writers alone and does not reflect or represent the views of Linda Ikeji.

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