In furtherance to its
commitment to reduce infant mortality
rates in Nigeria and promote basic health and hygiene practices among
consumers, leading antiseptic brand, Dettol strengthened its affinity with consumers
when they turned up for its
walkathon to pledge their support
against diarrhoea and their commitment to simple hygienic practices.
The walkathon which held
at Teslim Balogun stadium, Surulere was part of commemorative activities to mark Dettol’s 50 years
presence in the Nigerian market and was tagged ‘‘ a pledge to save 10 Million
Children’’ is a strategy aimed at reaching 10 Million Moms with the multiplier
effect of helping save the lives of 10
Million Nigerian children from premature death. Continue...
This initiative is centred on
helping Nigeria meet its 2015 Millennium Development Goals of reducing Child Mortality
for Children under the age of 5 by 6.3% by 2015.
Speaking to a mammoth
crowd who turned up at the event, Marketing Director for West Africa, Reckitt
Benckiser, Oguzhan Silivrili said the
walkathon was a very symbolic component of the company’s greater journey motif.
He described it as a conviction that let’s Dettol lead the charge in Nigeria’s
journey to reducing infant mortality and to partner all relevant government and
non government agencies in creating a hygiene conscious nation.
‘‘He explained that
over the last 50 years Dettol’s has been
at the forefront of educating consumers about health and hygiene habits through
several platforms and went on to list
some of Dettol’s initiatives and achievements such as New Mum Programme which
has reached 5 million moms since 2006 teaching them good hygiene habits for
themselves and their new born babies; the Health on Wheels Programme that has
reached 150,000 families through mobile clinics; the School on Wheels Programme
which has impacted three million children across schools since its inception in
2010 and finally the Direct home contact programme in which almost a million
moms were reached from last year’’
The Marketing
Director announced that Dettol was stepping up the ante by bringing all these
programmes together on a holistic platform to make the impact even stronger and
help Nigeria achieve its millennium development goals on reducing child
mortality. He said that given the alarming death rate amongst children under
age 5 in Nigeria there is indeed a sense of urgency attached to this journey.
He explained that the motivation for the Dettol Walkathon was a demonstration
of Reckitt Benckiser’s global vision of building healthier kids and happier
homes.
Silivrili
pointed out that two hundred thousand children in Nigeria died from diarrhoea last year and this new initiative was designed to galvanise action
in the face of what he called ‘unacceptable’ number of infant mortality rates
in Nigeria noting that it will take collective action to bring down these
numbers. ‘‘But of course Dettol cannot do it by itself, we need your
help, we need your contribution. So today we are initiating a big campaign, a
holistic one which we have called
MOMEMTUM- Mom to Mom which is targeted
at mothers and it will be reaching one million moms at antenatal clinics every year and will
empower and enable them to share best hygiene practices with each other to make
a direct impact on the lives of their families and loved ones’’ he said.
At the same event, Rahul
Murgai, Managing Director,Reckitt Benckiser Nigeria Limited/General Manager,
Reckitt Benckiser West Africa equally said that the Momentum campaign whose
goal is to save Ten million lives will go a long way in improving the hygiene
situation of many households in Nigeria and significantly help to reduce death
arising from preventable diseases.The Marketing Director
added that Dettol intends to take a pledge from every participant at the
walkathon and also each mother it contacts in its direct contact programmes to
teach 2 more mothers the same habit thus creating a chain of empowerment all
over Nigeria.
In their separate remarks,
Dr Hamid Balogun , Permanent Secretary, Lagos State Health Service Commission, Sekiru Momdu, Director , Chemical evaluation and Research
NAFDAC and Dr Batty Okorochuwkwu, Second Vice
President of the Nigeria Medical Association listed partnership as key to
effectively creating a hygiene conscious society. They expressed their resolve
to continue to encourage Dettol in its strategy of educating and empowering mothers who can help reduce
infant mortality in Nigeria.
Linda!!!! Pls I wanna be ur airtime vendor. Hola @ me pls....
ReplyDeletea.k.a EDWIN CHINEDU AZUBUKO said...
ReplyDelete.
Yu did geat dettol no doubt....
.
.
***CURRENTLY IN JUPITER***
They re tryn bt fake ones full s mkt. Pretex4luv@yahoo.com
ReplyDeletePls approve and don't ignore, God bless. By airtime, I meant data bundle. Will appreciate sooo much o...*grin*
ReplyDeleteUse Dettol to wash ur plates, drop a pint of dettol in ur glass of water b4 drinking! If I no take care of una, na who go??
ReplyDeleteThis is a gud one. chininye070@gmail.com
ReplyDeleteNa so!
ReplyDeleteGud deed. Ogunaomi@gmail.com
ReplyDeleteThe event was quite exhilarating,hope they achieve their aim
ReplyDeleteSlyvanusaustinearinze@gmail.com
¤{•Newcomer•}
Nice!!
ReplyDeleteDelto pledge to save 10million children. 10million is too much, they should fest save 234 chibok girls. Then ll know that they really mean bussiness. ⌣̊┈̥-̶̯͡»̶̥♡thanks ⌣̊┈̥-̶̯͡»̶̥
ReplyDeleteOde, ur grammar stinks and ur sense of reasoning sucks!
DeleteNice. But the awearness should be made know to the uneducated mothers to help protect their children. Jopeyemi@gmail.com
ReplyDeletenice one..love2nicee@yahoo.com
ReplyDeleteNice one. Hope dey achieve dier goal. But na true ooo, fake full market.
ReplyDeletegood for them
ReplyDeleteBORN TO SHINE!!!
nice. patoswife@gmail.com
ReplyDeleteBravo
ReplyDelete
ReplyDelete... Nice
Nice one,Dettol.
ReplyDeletenice one ... nkemdirimeverista111@gmail.com
ReplyDeleteAdisa how do you expect them to go save the chibok girls? Are they the government that the ounce fell upon? Nawa ooooooo
ReplyDeleteSlyvanusaustinearinze@gmail.com
{•Newcomer•}
Dettol is expensive abeg,how many mums in the rural areas can afford it? Leave Lagos and go to the villages and educate those poor mums over there. They are the ones that need this more
ReplyDeleteits dat not my kate??? she looks so hard dere... well good for dem #Doro Classy#
ReplyDeleteAWESOME!!!!!!!!!!
ReplyDeleteCoolDiva speaks!
Wait. People die of diarrhoea? :O
ReplyDeleteGood.
ReplyDeletetoo much fake dettol in the market. shld educate the pple on how to identify the original from the fake
ReplyDeleteThere are so many fake dettol in the market . They should so something about that
ReplyDeleteThey are trying. Buh d product is expensive
ReplyDeleteGreat post. To prevent children from bacteria and virus and other disease like diarrhoea in children dettol is the best product. Thanks for sharing.
ReplyDelete