Legend set to take 25 consumers to Dubai in season 2 of Real Deal Promo | Welcome to Linda Ikeji's Blog





Thursday, 2 May 2013

Legend set to take 25 consumers to Dubai in season 2 of Real Deal Promo

Legend Extra Stout, the fastest growing stout brand from the stable of foremost brewer, Nigerian Breweries Plc, has launched the second edition of the Real Deal National Consumer Promotion.

The brand is however set to capitalise on the success of the first edition, held in 2012. Just like the inaugural edition, thousands of lucky consumers will be rewarded via a Lucky-Bottle-Top-Offer. To win, consumers will simply buy a 60cl 0r 33 cl bottle of Legend Extra Stout, look under the crown cork and win whatever prize found printed under the crown cork.
Prizes under this category include 32 inch TV sets which would be won by 350 consumers, 720 units of 130 litre refrigerators and 720 BlackBerry Bold 6 handsets. Other prizes include airtime of various denominations, umbrellas, T-shirts, face caps and free drinks. 

Legend Extra Stout is however taking consumer reward a notch higher by sponsoring 25 lucky consumers to Dubai, in the United Arab Emirates, for what the brand has termed the shopping experience of a lifetime. The brand has chosen to describe the 25 lucky consumers as ‘Legends’. 

Mr. Walter Drenth, Marketing Director of Nigerian Breweries Plc. shed more light on this at a special media parley held at the Bheerhugz CafĂ©, Ikeja Shopping Mall, in Lagos. He said Legend Extra Stout will be taking “25 lucky ‘Legends’ to Dubai in the United Arab Emirates, on an all-expenses-paid trip. And all that these 25 lucky ‘Legends’ will be doing in Dubai is to shop!”

He spoke further: “The catch is that these ‘Legends’ have to race through selected shops in Dubai and they have one minute to race through the stores and pick items, up to a maximum of N1 million in value.”

To emerge in this category, consumers have to look out for a numeric code under their Legend Extra Stout crown corks. They will then text this number to 30380 at the cost of N10 only. Electronic draws will be held in Lagos and Port-Harcourt to pick winners in a transparent manner.

The 2013 edition of the Legend Real Deal Promo which will formally commence on Wednesday, May 1, will end on Sunday, June 30.


B€£ said...

I just av to change my brand with dis that am hearing.can't wait to be in dubai

NK said...

Sorry not relevant here bt dat guy dat said he has no desire 4 sex shld read mathew 19vrs 12,notin do u bro,channel it positively and b a blessin 2 u generation

Anonymous said...

But seriously, y do dis guys doin promo always av to include 'snd sms to' a particular number. R de not tryin to get money frm consumers to sponsor ds so called dubai wateva? #jusAskin

princess otito said...

Nice marketing strategy

Anonymous said...

na to come useless Dubai for us remain na.. msheww

Anonymous said...

I port ooo frm guinness to legend.lol

Keelah said...


Lady Mechanic Initiative - Job post said...

Linda, I tried looking for the original post relating to the Lady Mechanic, so that I can post this comment, but I could not find it. Below is a job post from CUSO. Please do share for any interested

Fundraising Advisor
Cuso International - Ottawa (Ottawa, Canada Area)
Job Description
PARTNER NAME: Lady Mechanic Initiative

LOCATION: Victoria Island, Lagos State, Nigeria


FUNDING ELIGIBILITY REQUIREMENTS : Must be Canadian Citizen or Permanent Resident

LANGUAGE REQUIREMENTS: Fluent English – Level 4-5

*This placement is conditional upon availability of funds from our donors


Overall placement purpose and specific volunteer placement objectives:

The overall purpose of this placement is to strengthen and extend LMI’s youth empowerment and employment projects.

Specific Objectives:

1.To build the capacity of the organization, specifically on partnership building, proposal writing and other resource mobilization strategies.
2.To conduct an organizational development assessment and identify priorities and gaps.
3.To support the organization in developing a financial sustainability plan, reducing donor dependency.
4.Working with LMI in developing a 3-5 year strategic plan.
5.To develop innovative marketing strategies that will showcase the ongoing projects of LMI to potential donors and stakeholders in order to secure more sponsorship.


Our training and support package covers the costs of being an overseas volunteer, allowing you to enjoy a modest but healthy lifestyle while you volunteer abroad. This includes:

•Attendance at a Cuso International assessment day (candidates are expected to cover the first $150 of the most cost-effective travel expenses and accommodation costs).
•Travel and accommodation costs associated with five day pre-departure training course held inOttawa.
•Return airfare and visa/permit (this includes a return flight in the case of a family emergency).
•Coverage for required vaccinations, medications and health insurance.
•Accommodation while overseas.
•A modest living allowance, which varies depending on the country where you are placed.
•Quarterly payments to support you in your placement
•Modest support for accompanying partners


Please apply online quoting referral code NG1099/0004/0001 and the name of the placement.

Desired Skills & Experience
Essential requirements

•Degree in Business, Economics, Marketing or a related field
•Experience in partnership building, networking and collaboration with corporate bodies and international donors
•Experience in establishing both conventional and unconventional marketing strategies
•Volunteer must be resourceful, pro-active, creative, innovative and flexible


•MBA with focus on developing countries, social entrepreneurship, small business and/or certificate in Project Management, Leadership, communication, etc.
•Training or teaching experience
•Experience in conflict resolution
Note: In order to meet Nigeria’s work permit restrictions, volunteers must be under 58 years of age.

cheesecake said...

K,cool story..moving on

Anonymous said...

Y one minute of shoppin in each shop????dats too short

Anonymous said...

CHIME is ALIVE the whole thing was a hoax started by someone.

He is said to be in INDIA.

Anonymous said...

Going to Dubai is now ten for a penny

Anonymous said...

Its think I should start drinking legend extra stout.I want to go to Dubai.

BIG FISH * said...

Pls kindly ship d latest brand to my area @ Katampe.... Pls I don leave lugbe FHA... Katampe I say pls... I GO BUY CRATE FOR MY HOUSE...I MUST B PaRT OF D LEGEND...

tunde said...

im under 18......lobatan!!

frm mai NOKIA ASHA

MR Tunde

datsharpguy said...

Bar tinzz!!!

Anonymous said...

me, go restaurant go take or check for alcohol?? Make all those boko haram bomb me?? Make i come die, bcos of dubai trip or some gifts....? Olowun maje..

Anonymous said...

no be only! 25 indeed. we go de buy,una o carry una staffs n thier relations. make una hold una promo

Anonymous said...

Nobody go bomb u. But u dey rit o, may them hold their promo. 08136917035

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