On this note, I would like to introduce ISLAND DIARY LAGOS, to
you. A 360 degree strategy turnaround in our publishing business
and commitment to serve and add value to small businesses which we primarily
cater to and to globally brand big businesses which partner with us.
Now available as a download from the exclusive Apple
Newsstand as an App Magazine, ISLAND DIARY LAGOS will
feature a mixture of text, video, photos, and other interactive content. We promise a product that blends
"the best of journalism" with "the best of contemporary
technology."
The app called “LAGOS” opens to a carousel
view of the forthnight’s Lagos Top News stories, not unlike the Cover
Flow view that's now a staple of the Mac operating system. Readers can
flip through the carousel with a swipe of the finger; tapping on a story
brings up its content. A Shuffle button brings up stories at random.
Updates will be delivered weekly till next edition.
Sections at ISLAND DIARY LAGOS will
include Fashion news/editorial, Gossip, Opinion, Arts & Life, and
Society Parties reportage--and, for an app geared toward a digitally
savvy audience .
We promise to publish up to 60 pages of content
fortnightly.
We will be delivering sophisticated design, stunning
photographs and video, typography that's sharper than any print publication,
and rich, colorful full-screen ads that are far away from the maddening
crowds of banner ads, pop-ups, and drop-downs. It's these features that
make ISLAND DIARY
LAGOS a great way not only to preserve but to enhance the reading
experience in our hyper-connected world.
ISLAND DIARY LAGOS will be bringing forward its unique selling points
from our print editions which are storytelling, engagement and community.
And since engagement is a big part of everything we do, stories can
be shared by Facebook, Twitter, and Pinterest, and they end with a comment
bubble: tap it, share your comment, and continue the conversation. We've
worked to make ISLAND DIARY
LAGOS engaging without going
overboard on the bells and whistles.
Users are able to post comments to stories. ISLAND DIARY LAGOS also
offers sharing capabilities--you can post stories to Facebook or Twitter
or share them via e-mail. Content will be mirrored on the Web to enable
sharing, but not all pages and features will be available at ISLAND DIARY LAGOS 's e-commerce
ready website/blog.
Our upcoming storefront and e-commerce website,{www.fashionableLagos. com}
displays the edition’s contents for sale translating to reader purchase.
This facility is also available to small businesses with e-commerce
websites and e-stores.
We also promise 360-degree photos and graphics that
respond to touch. A button on the main page of the app triggers an audio
summary of the week's stories, and there's also a video that summarizes
the main stories in a particular issue.
"ISLAND DIARY LAGOS is
not a legacy brand moving from print to the digital world,. "We
have license to innovate and we also have started looking at life beyond
print”.
ISLAND DIARY LAGOS will generate revenue from advertising, taking advantage
of mobile technologies. Advertising will be in rich media. The inaugural
edition includes advertising from The Civic Centre, Primi Piatti, and
Porsche]. Advertising in an app-based magazine will draw "a
better class" of readers
ISLAND DIARY LAGOS will eventually arrive on other tablets, which would
presumably include the slew of Android tablets by December 2012. "But
this month and next month belong to Apple,".
1st to comment! Yay!! Nyways dis is real cool! Proudly reppin lasgidi! Cnt wait to download. (Viks)
ReplyDeleteThat's a great leap 4 nigeria.I got dey get 2 display d cultural diversity as well of d very many nigerian tribes
ReplyDeleteWho is behind this?
ReplyDeleteinstalled it on my ipad and this is like 90 percent advertisement.
ReplyDeleteHow much is the app?
ReplyDeleteOk now. Bye
ReplyDeleteThat is great.
ReplyDeleteThis is progressive!
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I like this already. I jes hope it won't get boring or network ish won't let me lose interest.
ReplyDeleteDownloads hitting us from China at this moment after this story on Linda Ikeji
ReplyDeleteDownloads hitting us from China at this moment after this story on Linda Ikeji
ReplyDeleteTrust ts gonnna comprehnsve n xplicit
ReplyDeleteFaulty strategy, I'll say; read why Louis Vuitton restrategised from a pre-order-only production label in the 1950s and 60s to ready-to-purchase label of present-day; simple reason to meet a wider spetrum of audiences. Exclusivity is the goal YET, it is a very faulty strategy, I maintain; your strategist should have read more about the IMC before sticking the corproration to a PROFOUNDLY limiting market.
ReplyDeleteA 360 degrees turn means you are back at the same spot. Just saying...
ReplyDeleteISLAND DIARY GREAT INNOVATION CREATIVE CONCEPT.....GOD BLESS YOUR WORK YINKA NATURE.
ReplyDeleteISLAND DIARY LAGOS?? So Nigerians that live in lagos, some people live on the mainland right?
ReplyDeleteThanks Miss Pen,ISLAND DIARY LAGOS,has always been to an affluent audience.Its movement to the Apple newsstand is just to globalize its operation and connect leaders of thought.Its important for you to know this magazine started off as a community lifestyle targeting the affluent audience of ikoyi,Victoria Island,Lekki and greater Lekkki in Lagos Nigeria.
ReplyDeleteTHE PUBLISHER IS OLAYINKA OLUWAKUSE,a Med school dropout turned Photographer.
We started off in this game of Publishing targeting an affluent audience of the Ikoyi,Victoria Island,Lekki and Greater Lekki axis of Lagos.
ReplyDeleteStrategy wise,we its a great direction for us and we do not see this move as limiting.
The Apple iPAD is a common denominator amongst our readers which constitute the intelligensia,The leaders of thought and trend setters.
We moved to this BLUE OCEAN because we have outgrown the revenue possible within our space.We used to be a community lifestyle glossy.
We remain committed to our founding goals of taking care of small businesses and targeting the people who cause social epidemics and trend setters.
this is great innovation... thumbs up
ReplyDeleteahnahn yinka im truly impressed with this man. Hes constantly on the grind.
ReplyDeleteNigerians are doing something innovative... na for me to get ipad na..lol
ReplyDeleteI actually enjoyed reading through this posting.Many thanks...
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